Content Marketing is gaining priority in marketing budgets of all companies. But, sometimes due to lack of an integrated approach, it might not be able to yield you desirable results. Successful Content Marketing requires a great deal of planning, time for creation and execution and last but not the least, a consistent effort to keep the customers engaged. Contentmart.com bring to you some common errors which if avoided can make your Content Marketing strategy more impactful giving you desired results.
- Not sharing and promoting the Content that is developed
Producing quality content is the initial step in the process. The next most important is promoting it well on relevant media so that you get influencers who spread your word. We often engage most of our Content writers, freelancers and agencies in crafting the content and forget this second bit. It’s like putting great ingredients in a Cake but forgetting the Icing.
- Focusing more on Quantity than Quality
Most of the times due to loads of stuff for Marketing, our focus is on generating content and in this race we lose the focus on Quality. So you must analyze and look at minimum content that your website needs to bring you the best results without affecting quality. Customers will value Quality more than Quantity. Being consistent and relevant is what helps you succeed.
- Not providing a solution to the customer’s problem
You must address the stated and the unstated needs of your customers rather than just promoting your products. Whatever Content you develop should showcase a problem solving approach. It must focus on the process how the problem rather than the end result or our product.
- Not sharing Personal success stories and Interacting on Social Media
Personal Success stories are much more impactful than the biggest media advertisements. Experiential Marketing is the prime driver of Content writing. Prospective customers relate best with the success stories of happy customers. In current scenario of digital world, people look for social approvals more than anything else to follow a brand.
In addition to this, it is important for you to reply to customer comments on social media.Posting Content on Social Media platforms is important but at the same time you must take care of positive and negative comments posted by customers. Taking time out for this task is very important to help social media carve out a positive image for your brand.
All the above if avoided will prevent your Content marketing strategy falling in pitfalls.