Testing Your Pay per Click (PPC) Ad Copy
The economy suffered from a very great and drastic fall down back in 2009 that resulted in the change in shopper’s behavior when shopping online leading then to a lot of companies’ hardships during the same year. Every companies and retailers took actionable measures like auditing and scrutinizing their marketing initiatives to be able to maximize their bottom line as their response to the said economic depression. Furthermore, main areas like PPC or the Pay per Click advertising was needed to be given more focus by a lot of companies. And if you happen to be having a “make it then forget it” kind of relationship with your Pay per Click (PPC) account, you better change that status now. Majority of these retailers struggle to receive and have positive return of investment or ROI due to their lack of successful plan and also because of having immeasurable goals to follow.
Affecting the general paid search performance are various elements. And one the elements affecting paid search performance is Ad copy. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.
What to Test and How to Test:
There are lots of elements available for use when one is conducting a test in Ad copy. To be able to create a well contracted Ad copy, key elements like title, display URL, destination URL and description should be present in an ad. And as for this articles, the Ad copy title will be in focus. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. Trying out different versions of your title is essential as well as not forgetting to place the keyword you are aiming for in it. For example, think that you are selling home electronics and try these following scenarios:
Number 1 Title Test: KeyWord Electronics:
To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. However, if the user typed in and used search terms that are too long, the default text (“Home Electronics” in this case) will be shown by the search engines. This is actually a very good opportunity to generate or produce relative titles to the end user which will lead to CTR or Clickthrough rate’s increase and higher conversion too.
Home Electronics:Title Test2
Putting the most searched term and highly profitable keyword in your title are tired. Being different to Test1, Test2, this test, possesses the main keyword in the title giving a whole idea of what you can give to the user.